Georg Ell

Special Advisor

An operator, NED, venture partner, advisor and angel investor, Georg supports the team on dealflow, and advises our portfolio founders in areas such as growth, talent, company culture, and enterprise sales.

With a background in team and company-building at a range of fast-growth technology businesses, Georg was General Manager EMEA at Yammer. After a stint as VP & General Manager EMEA at Fuzebox, he went on to become Director Western Europe for Tesla, where he ran a team of over 330 people across 38 locations. He then became CEO at Smoothwall, which was acquired by Family Zone (ASX: FZO). He’s currently CEO at Phrase, a SaaS localisation and translation management company.

A graduate of the University of Cambridge in Social and Political Science with Management Studies, Georg’s career began in the M&A ‘war room’ at Merrill Lynch and as Microsoft’s first quota-carrying salesperson for enterprise cloud in Europe, with Microsoft Online Services. In 2004-05, he fulfilled a lifetime’s ambition to sail around the world, by becoming a crew member in the Global Challenge, the World’s Toughest Yacht Race.

Georg is an advisory board member at EQL:Her, which tackles underrepresentation of women in technology, and a venture partner at Craft Ventures, a San Francisco-based VC firm specialising in B2B SaaS and marketplaces.